How Top Brands Use Competitor Analysis to Outperform the Market
Competitor analysis isn’t spying—it’s strategy. Find out how to benchmark, analyze, and win with this actionable guide for founders and marketers.
Manasi
How to Make Virtual Events Actually Work (And Prove It With Data)
Virtual events are more than digital stand-ins—they’re growth accelerators. Here’s how smart brands use them to lead.
Why Customer Insights Are the Secret Weapon Behind Successful Products
Your customers are telling you what they need—are you listening? Use data-driven audits to turn customer insights into real business growth.
How to Choose the Right Marketing Channels for Your Business in 2025
Which marketing channels are worth your time and budget? Get expert advice on what works, what doesn’t, and how to track your results.
Agency vs In-House: Why the Right Choice Isn’t Always Obvious
Torn between an agency and an in-house team? We break down the myths, realities, and smart strategies for choosing the best model.
Is Your eCommerce Marketing Losing You Money? Here’s a Proven Audit Checklist
Low traffic? High cart abandonment? Poor ad performance? This audit checklist helps you pinpoint & fix key marketing issues.
How Performance Audits Can Fix Hidden Business Inefficiencies
You’re running campaigns, your sales team is working hard, and your customer service team is handling inquiries—but something isn’t clicking. Maybe your marketing spend isn’t translating into leads, or your customer retention rate is lower than you expected. You’re not alone. In fact, studies show that 90% of business leaders say misalignment between sales, marketing, … Read more
10 Audit Blunders That Could Be Holding Your In-House Team Back
Auditing your in-house teams is one of the most valuable ways to understand how your business is running. It helps you spot inefficiencies, uncover hidden strengths, and create a roadmap for future success. Yet, it’s easy to make mistakes during the process, and trust me, I’ve seen how these common pitfalls can lead to missed … Read more
10 Clear Signs You Desperately Need a Marketing Strategy Audit
Your marketing strategy should drive results, not stagnation. Here are 10 indicators it’s time for a performance audit and optimization.