What if... your marketing budget is being spent in all the wrong places?
Don’t let misaligned spending hold your growth back. Pinpoint exactly where your marketing budget is wasted and redirect it for maximum impact with a marketing audit!
26%
Marketing Budgets
are wasted on ineffective campaigns or strategies for business growth
60%
Companies Struggle
to measure the ROI of their marketing efforts accurately.
86%
Marketers
say their marketing strategies are not well-aligned with overall business goals.
79%
Successful Marketers
use competitive content audits from time to time.
What is Included in the Marketing Audit?
Marketing Strategy Audit
Is your overall marketing strategy effective?
- Analyze target market segmentation
- Assess brand positioning and messaging
- Evaluate customer journey mapping
- Review marketing KPIs and tracking
Campaign Performance Audit
How are your marketing campaigns working out?
- Analyse campaign objectives and KPIs
- Evaluate campaign execution and results
- Identify areas for optimization and improvement
Channel Performance Audit
Do you know which marketing channel is working best?
- Analyze channel effectiveness and ROI
- Identify underperforming channels and opportunities for growth
- Optimize channel allocation and budgets
Content Audit
Is your content at par with what your readers expect?
- Analyze content relevance and engagement
- Evaluate content performance metrics
- Identify opportunities for content optimization
Social Media Audit
Is social media marketing giving you any ROI?
- Analyze social media engagement and reach
- Assess content strategy and performance
- Identify opportunities for growth and optimization
SEO Audit
What are the results of your search engine optimization efforts?
- Analyze website rankings and visibility
- Assess on-page and off-page SEO factors
- Identify opportunities for improvement
Our Expertise, Your Success
The Agency Auditor delivers expert marketing audits that deliver actionable insights and drive results.
Data-Driven Insights
Our audits make use of advanced analytics to uncover hidden opportunities and optimize your marketing strategy.
Expert Team
At The Agency Auditor, you get access to our team of seasoned marketing professionals.
Customized Approach
Our audits are tailored to your specific business needs and approaches, ensuring you get the insights that matter most.
How do our audit services work?
We take a straightforward and transparent approach to conduct your operational audit.
Step 1
Consultation and Discovery
Discuss your business goals and challenges
Define the scope of the audit
Gather necessary data and information
Step 2
Audit Execution
Analyze your marketing strategy and channels.
Identify improvement and optimization
Develop actionable recommendations
Step 3
Reporting and Analysis
Present the audit findings in an extensive report
Provide detailed analysis and recommendations
Discuss findings and determine next steps
Step 4
Implementation and Optimization
Help implement suggested optimizations
Provide ongoing support and guidance
Serving a Diverse Range of Industries
Our marketing and performance audits benefit businesses across various sectors.
Startups & Business
Optimize your marketing strategy for rapid growth.
Ecommerce & Retail
Boost online sales and customer acquisition with our audits.
IT & Technology
Ensure your marketing aligns with your product development strategy.
Service Industry
With our digital marketing audits, differentiate your services and attract more customers.
Hospitality
Using our marketing audit, you can enhance your guest experience and boost revenue with effective marketing.
FinTech
Drive growth and innovation in your competitive sector with our tailored marketing audits.
AI & ML
Leverage data-driven insights to maximize AI and ML initiatives.
Web3, Blockchain, & Crypto
Navigate the complexities of emerging technologies with expert audits.
HRTech
Optimize your HR tech marketing efforts for maximum impact.
MarTech
Leverage our expertise to maximize your martech investments.
EdTech
Engage your target audience effectively with expert marketing audits.
Manufacturing & Production
Drive demand and increase sales with targeted marketing, implemented after a thorough audit.
Why Marketing Audits Matter
If you think marketing audits are not for you, or your teams and agencies are doing great as they are, this is for you.
Identify performance gaps
Uncover areas where your marketing efforts are falling short.
Optimize resource allocation
Allocate your marketing budget and resources more effectively.
Drive growth and ROI
Implement data-driven strategies for targeted marketing to boost your bottom line.
The Agency Auditor completely transformed our approach to marketing. Their audit identified key areas where we were losing potential leads, and their recommendations were spot-on. We’ve seen a significant increase in our conversion rates since implementing their strategies.
Sarah Thompson
VP of Marketing, Horizon Tech Solutions
Working with The Agency Auditor was a game-changer for our sales team. Their deep dive into our processes uncovered inefficiencies we weren’t even aware of. Thanks to their audit, we’ve streamlined our sales cycle and seen a boost in our overall performance.
David Martinez
Head of Sales, Global Enterprises
The depth of their analysis and the actionable recommendations provided were exactly what we needed to move forward confidently.
Olivia Perez
CEO, Vista Analytics
Measuring the Metrics that Count
Find out the key metrics we track to assess your marketing performance.
Website Traffic
We track key website metrics such as unique visitors, pageviews, and bounce rate to assess overall website performance.
Conversion Rates
We track conversion rates for key actions like sign-ups, purchases, and leads to gauge campaign and website effectiveness.
Customer Acquisition Cost (CAC)
We calculate the cost per acquired customer to help evaluate the efficiency of your customer acquisition efforts.
Customer Lifetime Value (CLTV)
We assess the long-term value of your customers and calculate their lifetime contribution to your business.
Brand Awareness
Our marketing audit measures brand recognition and recall through surveys, social media engagement, and website traffic.
Return on Investment (ROI)
Using our marketing audit processes, we calculate the ROI of your marketing campaigns to determine their effectiveness in driving revenue.
Our Marketing Audit Plans & Packages
Basic Plan
Ideal for businesses seeking a foundational understanding of their marketing performance.
Top Inclusions
- Includes a basic audit and recommendations
- Limited data analysis and reporting
- Basic support
Standard Plan
A comprehensive audit for businesses looking to optimize their marketing strategy.
Top Inclusions
- Includes in-depth analysis and recommendations
- Detailed reporting and insights
- Priority support
Premium Plan
Our most comprehensive plan for businesses seeking advanced optimization and growth.
Top Inclusions
- Includes all features of the Standard plan
- Advanced analytics and insights
- Dedicated account manager
Trusted and Awarded
We love what we do, and that shows in our industry awards.
Frequently Asked Questions
While both involve evaluating your marketing performance, a marketing audit typically provides a more in-depth analysis of your strategies, tactics, and results. A marketing assessment may focus more on identifying areas for improvement and providing general recommendations.
The duration of a marketing audit depends on the scope and complexity of your operations. Typically, the basic plan takes 2 to 4 weeks, going up to 6 to 8 weeks if you have chosen our premium plan.
We will need access to your marketing data, including website analytics, social media data, campaign performance metrics, and any relevant internal documents, based on the audit plan you select.
Yes, we can provide ongoing support and guidance to help you implement the recommendations from the audit through The Clueless Company, our sister firm.
The frequency of marketing audits depends on various factors, including industry, business size, and performance goals. However, conducting a basic audit once every quarter, and a thorough one once at least annually is recommended to stay ahead of industry trends and maintain optimal performance.
Yes, we can provide benchmarking data to help you assess your marketing performance relative to industry standards.
Featured In
We have been mentioned in various publications, both online and offline.
Stop Guessing, Start Knowing
See the blind spots that are holding you back. Book your performance audit now to start winning!